Over and over and over again.Īs Baekdal put it, "We don't have a mobile gaming industry anymore.
In the iOS and Android version, where you have to buy credits throughout the game play, digging out a room requires a wait of 24 hours - unless you pay a small fee. In the $5.99 commercial version, digging out a room takes about two minutes. This article originally appeared on Keeper is all about digging out rooms and creating a dungeon. * That’s how Google Translate puts it when fed this Japanese press release, anyway. King’s new Japanese office has only three people so far, but has plans to hire more, with Japanese social gaming veteran Ken Edahiro at the helm. Since September 2013 on iPhone and April 2013 on iPad and Google Play, it has been a top-50 grossing game as well. 25 as of the time of this writing on Google Play, it’s currently no. 3 most-downloaded on the Japanese iPhone charts and is currently at no. Downloads on both platforms slowly dropped off again until they turned around in mid-April, when the new marketing campaign launched.Īfter the new ads’ debut, Candy Crush peaked at no.
2 top-downloaded Google Play app in Japan in a matter of days, according to App Annie. The first ad gave downloads a huge boost when it aired, bumping Candy Crush from the low 100s to become the top-downloaded iOS app and No. The game’s first television ad in the country debuted in December, and is disarmingly ordinary by comparison: A woman plays Candy Crush while candy rains down on her. This isn’t the first time the addictive mobile game has made it to Japanese TV, but it’s certainly the weirdest. In their four 15-second spots, which are compiled in the video below, Okada and Endo stare into the camera, have a surreal exchange about their “conflicting view of the world*,” and then the candy shows up, along with a prompt to download the game. The new nationwide ads, which began airing April 17 and are in “ heavy rotation,” according to gaming consultant Serkan Toto, star two Japanese celebrities: Boy band member Junichi Okada and actor Kenichi Endo. King has opened an office in Japan and is letting its freak flag fly in an entertainingly weird TV marketing campaign.
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